Marketing strategy
Together we decide which service should grow first, in which branch and with what budget, and we put it in an annual plan that management reviews each month.
Strategy and brand
Healthcare facility marketing starts with a plan that knows where patients come from
Before any ad or design, we decide with you which services should grow, which patients you want, and what message makes them choose you. Then we build the plan and the brand that every other service works from.
You spend on marketing, and nobody knows what brought the patients
Many organizations start with ads and content before deciding what they offer and to whom. Their messages end up looking like their competitors', the budget is split evenly across departments, and no channel can be judged fairly.
- Every department asks for ads, and there is no clear priority between services
- The brand looks different on the sign, the website and the social accounts
- A new competitor nearby is taking patients, and you do not know why
- Reports show views and followers, not patients
Services in this area
Visual identity and brand
We define what your organization stands for and how it speaks, then design a logo, colors and fonts that stay consistent from the sign on the street to the doctor's profile on the website.
Market and competitor research
Before you sign the lease or settle on specialties, we show you the demand in the area, who you will compete with there, and what patients expect from an organization like yours.
The result that matters to you
A written annual plan that shows where to spend and why, and a clear brand in Arabic and English that patients and referring doctors trust. Content, ads and the website then work toward the same priorities and the same measures.
How we measure
- Google searches for your organization and your doctors
- Actions on your maps listing: calls, directions and website visits
- Number and average of reviews for each branch
- Patients who attended in your priority services, if we have access to your booking data
Frequently asked questions
Where do we start: a marketing plan or a new brand?
Usually the plan. The plan sets your position in the market: which services you lead with, for which patients, and against which competitors. The brand expresses that position. If your current brand already serves it, we build on it instead of replacing it.
Do you work with large hospitals and with single-doctor clinics?
Yes. The difference is the depth of the work. A hospital needs priorities across departments and branches, and a way to measure each department. A small clinic needs a shorter plan that focuses on one or two services and on the doctor's name.
We do not have a marketing manager. Can you fill the role?
Yes, part time. We set the plan, manage suppliers and the internal team, and attend management meetings with the numbers. Decisions stay with your management.
What do you need from us to start?
A list of your services, doctors and branches, any numbers you have on enquiries and bookings, and read access to your Google and ad accounts. If the numbers are not available, we start measuring them in the first month.
Start with a growth review
Tell us which services you want to grow and what you have tried before. We will suggest a starting point in a free consultation of about 30 minutes.
We reply on the same working day.
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