Marketing for hospitals and medical centers, from the first enquiry to an attended appointment
We grow the departments that matter to you, and we follow the demand until it becomes appointments that patients attend. We work as your marketing team, or with your current team.
Where does a department lose patients between the ad and the appointment?
Enquiry
ResponseWhere patients are lost: Slow response
BookingWhere patients are lost: Unfinished booking
AttendanceWhere patients are lost: Missed appointment
Most organizations get enough enquiries. The loss happens after that: a slow response, an unfinished booking, or a patient who does not attend. We measure each stage for each department separately, and we start with the stage where the most patients are lost.
We start with a clear scope and a measure we agree on
Core program
Department growth program
The problem
A priority department is not growing, or its demand does not turn into appointments that patients attend.
What we work on
One department and everything it needs: the plan, the demand, visibility in search, reputation, and the response and booking steps. The first 90 days are the launch, then we continue.
How we measure it
The patients who attended from this department, and the cost per attended patient.
Lowest risk
Patient journey review and improvement
The problem
Enquiries get lost between ads, phone and WhatsApp, and booked patients do not attend.
What we work on
We contact you as patients would, by phone and WhatsApp, and measure how fast and how well you respond. Then we write response scripts and work steps, train your call center team on medical questions and answers approved by the doctor, and set indicators we track every month.
How we measure it
Response time, booking rate and attendance rate.
The call center team is trained on common medical questions and answers most of them on its own. If they get a question they do not know, they refer it to our specialist team, and the doctor stays the final reference. They do not diagnose or prescribe treatment.
For new starts
Launch of a department, branch or service
The problem
A new department, branch or service, or a consultant who just joined you, and the schedule needs to fill.
What we work on
The launch plan, building demand, visibility in search, and the booking steps.
How we measure it
The time it takes to reach the target volume, and the patients who attended.
Added as you need
Doctor growth programs
Content and video for your doctors, under your organization's name and policies.
Reviews and visibility in Google Search and Maps, for each branch.
How we work together
As your marketing team, or alongside your team
Your marketing team
We run all of your marketing under one account lead: strategy, the annual plan, execution, the patient journey and reporting.
Good for: Organizations without a full marketing team
Alongside your team
We work with your team, under your management, on specialist programs such as the patient journey, doctor programs, department campaigns and high-volume production.
Good for: Organizations with an in-house marketing team
Fixed scope
We take on one clear task: a website, a brand identity, a launch, a patient journey review, or a reputation program.
Good for: A specific need, or a first project together
How we work and measure
Four steps, and a clear responsibility for each side
1
Diagnose
We find out where your patients come from and where they are lost. When needed, we start with a full study of this.
2
Build
We build the brand, content, website and search visibility, so patients trust you before they call.
3
Attract
We bring you patients who are truly interested, from ads and search, and we calculate the cost of each patient.
4
Follow up
We follow every enquiry to booking and attendance, through fast responses, confirmations and reminders.
Who is responsible for what
Ours
Ad efficiency and cost per enquiry
Number and quality of enquiries
Visibility in search and maps, and reputation
Producing content and running campaigns
Speed and accuracy of any step we run ourselves
Shared
From enquiry to booking
From booking to attendance
Cost per attended patient
Patient journey results where both sides have an effect
Yours
Prices
Doctor availability
Capacity
Insurance acceptance
Medical decisions
What happens inside the clinic
If we run a step ourselves, such as answering calls or following up on WhatsApp, its speed and quality are our responsibility. Booking and attendance rates stay shared.
We agree on this table when we start. We send a monthly report that follows the patient from enquiry to response, then booking, then attendance, and we review it with you every 3 months.
"By patients, not enquiries" is a performance standard we work by. It is not a promise of a set number of patients.
Our commitments
What we commit to with every organization
Health advertising regulations
Every ad and every piece of content is reviewed before publishing under Ministry of Health (MOH) and Saudi Food and Drug Authority (SFDA) regulations, with no exaggeration and no promises of treatment results.
Patient privacy
We do not use any patient's photo or data in content without their written consent.
Confidentiality of your data
Your data and plans are confidential. We do not share them with anyone.
Conflict of interest
If we serve a competitor in the same city and the same specialty, we tell you before we start, and the decision is yours.
Al Raed: 533 booking requests from TikTok in the first 10 days
First 10 days of the campaign. Source: TikTok Ads dashboard.
Starting point
A TikTok campaign for the National Day offer at Al Raed Consultant Medical Center. The goal was booking requests through a form.
What we worked on
TikTok ads that take viewers to the booking request form.
Result
533 booking requests in the first 10 days of the campaign, at 28.5 SAR per request, and about 2 million impressions.
Watch the results in TikTok AdsShort video, plays here on the page · Video in ArabicOr watch it on YouTube
Eye center, Reputation
Eye World: from 3.6 to 4.7 on Google in 3 months, and from 74 reviews to 1,465
Final screenshot taken 5 November 2024. Source: Google Maps. Review requests went to all patients, with no incentives.
Starting point
The clinic's Google rating was 3.6 from 74 reviews. The Google Maps screenshot from before we started is at the start of the video.
What we worked on
A reviews program that asks every patient for feedback after the visit. It uses no incentives and does not pick certain patients, in line with Google's policy.
Result
4.7 from 1,465 reviews in 3 months.
Watch the storyShort video, plays here on the page · Video in ArabicOr watch it on YouTube
Eye center, Google Search
Samaya: visits from Google Search doubled in one month (+115%)
Last 28 days compared with the 28 days before. Source: Google Search Console.
Starting point
The website of Samaya Specialized Center and its results in Google Search.
What we worked on
Improving the website's visibility in Google Search (SEO).
Result
Clicks went from 1,630 to 3,510 in one month, impressions rose +102%, and average position went from 19 to 14.1.
How are you different from a regular marketing agency?
Most agencies measure their work by the number of enquiries. We follow what happens after that: did someone reply to the patient quickly? Did the patient book? Did they attend the appointment? We link the ads and content to the response and the booking, so marketing is judged by the patients who actually came.
Do you replace our marketing team or work with it?
Both. We can be your full marketing team, or work with your current team and under your management on specific programs, or take on one scope, such as launching a department or a website. We decide the right setup in the first consultation.
How do you measure results? Do you promise a number of patients?
We do not promise a set number of patients, because part of the result is in the organization's hands: prices, doctor availability, and the patient's experience inside the clinic. What we commit to is a clear measure of success that we agree on from the start and review with you every month.
How much does healthcare marketing cost?
It depends on the number of departments or services, the city, the competition in the specialty, and the ad budget. We do not have ready-made packages, because every organization starts from a different place. After the consultation, we send a proposal with the scope and the cost.
When will we see results?
Indicators such as response time and the number of enquiries usually improve within the first month. We assess the department growth program after 90 days, because booking and attendance need time before the numbers are clear.
Do you need access to our booking system?
It is not required. If we have access to the booking data, we measure up to the patient's attendance. If we do not, the report stops at the last stage we can see, and we state this clearly in the report.
What makes the call center team you train different?
Most call centers just give the patient an appointment, and the patient ends the call without understanding anything. We train the call center team on medical information approved by the doctor, so they can lead the call: they ask the patient about the problem and when it started, whether they have high blood pressure or diabetes, and they answer the patient's questions with confidence. If they get a question they do not know, they refer it to our specialist team, and the doctor is the final reference. This way the patient understands and feels reassured before booking.
Is the first consultation free?
Yes. The first call is free and takes about 30 minutes, with a lead from our team. We learn about your situation and suggest where to start.
We're ready to hear from you
The first consultation is free and takes about 30 minutes, with one of our team leads. We learn about your situation and suggest where to start.
One of our team leads will contact you on the number you entered.
Welcome! I'm NAMAA, your assistant.
NAMAA assistant
Welcome! I'm NAMAA, your assistant. Choose a question below, or type your own question about NAMAA.
Four services build demand for your organization: strategy, content, ads, and website and reputation. The fifth follows every enquiry until the patient attends the appointment.
Both. For hospitals and medical centers, we act as their marketing team or work with their own team. For doctors, we build their reputation so it turns into consultations that patients attend.
We follow each patient from enquiry to response, then booking, then attendance, and we calculate the cost per attended patient. We agree on the measure of success with you from the start.
Most agencies measure their work by the number of enquiries. We follow what happens next. Did someone reply to the patient quickly? Did the patient book? Did they attend the appointment?
It depends on the organization and the goal: the number of services, the city, the competition and the ad budget. We set up a short call with you to understand your situation, then we send a proposal.
Message us on WhatsApp or use the form, and we reply on the same working day. Then you have a free call with a lead from our team, where we suggest where to start.