Saudi Eye Consultant: more than 300 booking requests in two days, about 220 of them confirmed bookings
Founding Day campaign, 18 and 19 February 2024. Source: Google Analytics and the website's booking email.
Starting point
Founding Day campaign for Saudi Eye Consultant Center. The goal was direct booking requests from the center's website.
What we worked on
Ad campaigns that take visitors to the booking form on the website. We also trained and supervised the center's call center team. They contacted each person who sent a request, set an appointment for each one and sent a confirmation message.
Result
More than 300 booking requests and more than 1,000 website sessions in two days. About 220 of them became confirmed bookings, with a set appointment and a confirmation message.
Watch the results in Google AnalyticsShort video, plays here on the page · Video in ArabicOr watch it on YouTube
Record details
Organization
Saudi Eye Consultant Center, an eye center
Service
Ad campaign, plus training and supervising the center's call center team
Period
18 and 19 February 2024, Founding Day campaign
Source
Google Analytics and the website's booking email
What the numbers show, and what they do not
A booking request is a form a visitor sent from the center's website. More than 300 arrived in two days.
A confirmed booking is a request the call center team followed up: they set an appointment and sent a confirmation message. There were about 220.
A confirmed booking does not mean the patient attended, and this record does not include attendance data.
This is the result of one campaign over two days, not a promise of similar results.
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We cover six areas for healthcare: strategy and brand, content, social media and video, ads, website, search and reputation, the patient journey from enquiry to attendance, and systems and technology. You can take one area or let us run all your marketing.
Both. For hospitals and medical centers, we act as their marketing team or work with their own team. For doctors, we build their reputation so it turns into consultations that patients attend.
We follow each patient from enquiry to response, then booking, then attendance, and we calculate the cost per attended patient. We agree on the measure of success with you from the start.
Most agencies measure their work by the number of enquiries. We follow what happens next. Did someone reply to the patient quickly? Did the patient book? Did they attend the appointment?
It depends on the organization and the goal: the number of services, the city, the competition and the ad budget. We set up a short call with you to understand your situation, then we send a proposal.
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