Case study: TikTok video for an eye center

2.7 million views from non-followers

A short promotional video for Al Raed that explains laser vision correction (PRK) in words patients understand. The number measures reach on TikTok only.

The full story

A promotional video for laser vision correction at Al Raed that explains the procedure: 2.7 million TikTok views, all from non-followers

Source: TikTok. The video is presented by an actor, not a doctor.

Idea
A video that promotes laser vision correction (PRK) by explaining it in words patients understand, for the center's TikTok account.
Result
2.7 million views, all from accounts that do not follow the center.
Watch the videoShort video, plays here on the page · Video in ArabicOr watch it on YouTube

Record details

Organization
Al Raed Consultant Medical Center, an eye center
Service
A promotional video that explains the procedure, for the center's TikTok account, presented by an actor
Period
The source does not give a publishing date
Source
TikTok

What the numbers show, and what they do not

  • Views measure reach: how many times the video was watched, not how many people asked to book.
  • All views came from accounts that do not follow the center, according to TikTok's statistics.
  • We show no booking number for this video, because the source does not include one.
  • The video is presented by an actor, not a doctor. It is the result of one video, not a promise of similar results.

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