Case study: TikTok ads for an eye center

533 booking requests in the first 10 days

A TikTok campaign for Al Raed's National Day offer, at 28.5 SAR per request. These are booking requests from the ad form, not confirmed bookings.

The full story

Al Raed: 533 booking requests from TikTok in the first 10 days

First 10 days of the campaign. Source: TikTok Ads dashboard.

Starting point
A TikTok campaign for the National Day offer at Al Raed Consultant Medical Center. The goal was booking requests through a form.
What we worked on
TikTok ads that take viewers to the booking request form.
Result
533 booking requests in the first 10 days of the campaign, at 28.5 SAR per request, and about 2 million impressions.
Watch the results in TikTok AdsShort video, plays here on the page · Video in ArabicOr watch it on YouTube

Record details

Organization
Al Raed Consultant Medical Center, an eye center
Service
TikTok ads that take viewers to a booking request form
Period
First 10 days of the campaign
Source
TikTok Ads dashboard

What the numbers show, and what they do not

  • A booking request is a form a viewer sends after the ad takes them to it.
  • The record comes from the ads dashboard only, so it does not count confirmed bookings or attendance.
  • 28.5 SAR is the cost of one booking request, not the cost of a patient.
  • This is the result of one campaign for one offer, not a promise of similar results.

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