Paid ads and patient acquisition
We reach people who have not started searching yet, with a short video that explains the service and leads them to a booking request or a WhatsApp chat. We also advertise on Meta and X when their audience fits the service.
On Snapchat and TikTok, viewers pass an ad in two seconds. If they do not understand the service from the opening shot, reach a long form, or wait for a WhatsApp reply, they leave and do not come back. And the same creative often runs for weeks until the audience tires of it and its cost rises.
Where it acts on the patient journey
Snapchat and TikTok for services a short video can explain, Instagram and Facebook when the audience spans a wider age range, and X for awareness campaigns and news. We split the budget by the cost per booking on each platform.
We launch several versions at once: a different angle, a different first three seconds, or a different speaker. We keep the versions with the lowest cost per booking request and refresh them before the audience tires of them.
A location setting for each branch, a message that names the city or district, and ads scheduled around the hours your team can reply. We never target anyone by their health condition; the platforms restrict it.
A form inside the platform brings more requests of lower quality, and WhatsApp brings fewer chats with clearer intent. We choose by service and by your team's capacity to reply, and add questions to the form that filter out requests that are not serious.
We work only with influencers who hold a valid Mawthooq licence, under a clear contract, with a script reviewed before filming. No promises of treatment results, and no personal experience shown as if every patient will get the same result.
Every script and video is checked against MOH and SFDA regulations before upload. We pay close attention to before-and-after images, device and product names, and doctors' titles.
We pick one or two services with open appointments, learn who asks for them and from which cities, and review the ads you ran before and what they brought.
Scripts and short videos from several angles, filmed by our team or yours, with educational content in the doctor's name when it suits the service. All of it goes through the regulation review.
A test budget split across the versions. We stop the weak ones within days and expand what brings booking requests at an acceptable cost.
We link every request to the platform and creative it came from, and learn from your response team which ones became confirmed bookings. If we have access to your booking data, we measure attendance for each platform.
Views and likes help us choose creatives, but they are not part of how we measure results.
Ads follow the health advertising regulations of the Ministry of Health (MOH) and the SFDA, and any influencer who advertises for you holds a Mawthooq licence from the General Authority for Media Regulation (GAMR). Form data is handled under the Personal Data Protection Law (PDPL).
First 10 days of the campaign. Source: TikTok Ads dashboard.
It depends on the service, the city and the age group. In many cases we test both with a small budget for two weeks, then move the spend to the platform with the lower cost per booking.
The form brings more requests, including numbers that do not answer. WhatsApp brings fewer chats that are closer to a booking, and it needs a team that replies quickly. If your response is slow, we start with the form and fix the response at the same time.
Yes. An influencer who publishes a paid ad needs a valid Mawthooq licence. We ask for the licence number before signing and review the script against health advertising regulations, because the ad carries your organization's name.
Our team writes, films and edits, or we write for your team and edit what they film. We need a short amount of the doctor's time to review and approve the medical information.
No. Platform policies restrict targeting by health condition, which protects patient privacy. We target by city, age and general interests, and the message itself makes clear who the service is for.
Tell us the service you want to advertise and the cities where your branches are, and we will suggest a test plan in a free consultation of about 30 minutes.
We reply on the same working day.
One of our team leads will contact you on the number you entered.
Welcome! I'm NAMAA, your assistant. Choose a question below, or type your own question about NAMAA.
Four services build demand for your organization: strategy, content, ads, and website and reputation. The fifth follows every enquiry until the patient attends the appointment.
Both. For hospitals and medical centers, we act as their marketing team or work with their own team. For doctors, we build their reputation so it turns into consultations that patients attend.
For hospitals and medical centersFor doctors and consultants
We follow each patient from enquiry to response, then booking, then attendance, and we calculate the cost per attended patient. We agree on the measure of success with you from the start.
Most agencies measure their work by the number of enquiries. We follow what happens next. Did someone reply to the patient quickly? Did the patient book? Did they attend the appointment?
It depends on the organization and the goal: the number of services, the city, the competition and the ad budget. We set up a short call with you to understand your situation, then we send a proposal.
Message us on WhatsApp or use the form, and we reply on the same working day. Then you have a free call with a lead from our team, where we suggest where to start.