Search campaigns for each service and branch
An ad group for each service, using the words patients actually type in Arabic and English, and a location setting for each branch so the budget is not spent in cities where you have no clinic.
Paid ads and patient acquisition
Google Ads for clinics and medical centers
We show your organization to people searching for the service in their city right now, in search results and in maps. We optimize campaigns by cost per booking request and cost per confirmed booking.
Our ads show for searches that have nothing to do with our services
Search campaigns are often built on broad keywords, so they show to people looking for a hospital job, for medical information, or for a clinic in another city. You pay for each of those clicks. Then a patient calls from the ad, and no one knows the call came from it.
- The search terms report includes words like "jobs", "symptoms" and "free"
- A Performance Max campaign is running, and no one knows where it showed or what it brought
- Calls from the ads are not recorded, so the campaign looks weaker than it is
- An ad was disapproved because its text or page broke Google's healthcare ad policy
Where it acts on the patient journey
Works at the enquiry: the moment a patient types the service into Google.
- Enquiry
- Response
- Booking
- Attended
What it includes
Negative keywords
A list of words the ads must not show for, such as jobs, studies and general symptoms. We read the search terms every week and add to the list.
Maps and local search
We link campaigns to each branch's Google Business Profile, so people searching nearby see the address, the distance and a call button inside the ad.
Performance Max and YouTube
We run them once tracking is accurate and there are enough booking requests for the campaign to learn from. We choose the images, video and text, and check where the budget went.
Call and booking request tracking
Calls from the ad, the booking form and WhatsApp clicks are each recorded in Google Ads and Google Analytics, so we know which search term brought each request.
A landing page that matches the search
People searching for a specific service land on its page: what it is, who the doctor is, where the branch is and how to book. Page speed on mobile affects the cost per click.
Google policy and MOH regulations
We write the ad and the page under Google's healthcare and medicines policy and Saudi health advertising regulations. Google does not allow targeting people by their health condition, so we never build audiences that way.
How we work
Read the account
We review the search terms you paid for in recent months, see which keywords and branches brought requests, and find where money was spent with no result.
Set up tracking and pages
Before launch we set up call, form and WhatsApp tracking, landing pages and the negative keyword list, and check the ad text against the policies.
Launch by service
We start with the services that have open appointments, raise the budget on keywords that bring booking requests and lower it on the rest.
Optimize for confirmed bookings
Each week we learn from your front-desk staff which requests became confirmed bookings, and send that information to Google so the campaign learns from it. If we have access to your booking data, we also measure attendance.
How we measure
- Impression share on each service's keywords
- Cost per booking request from search and maps
- Cost per confirmed booking for each service and branch
- Calls from the ads, and how many were answered
- Cost per attended patient, if we have access to your booking data
The number in your Google Ads account counts every tap on the call or WhatsApp button. We separate it from the requests that actually reached your team.
We follow the Google Ads healthcare and medicines policy and the health advertising regulations of the Ministry of Health (MOH) and the SFDA. We never target anyone by their health condition, and booking form data is handled under the Personal Data Protection Law (PDPL).
Frequently asked questions
Does Google allow ads for clinics and medical centers?
Yes, with limits on some services and products, such as prescription medicines and some treatments. Google may also ask for certification for some categories before ads can run. We review your services before we start and tell you what can be advertised and how to word it.
Why advertise on Google if we already do SEO?
SEO builds visibility that lasts, but it takes months, and for many searches the ads and the map results appear above the regular results. Ads reach people searching today, and SEO lowers your reliance on ads over time. Most organizations need both.
Is Performance Max a good fit for clinics?
It works when tracking is accurate and there are enough booking requests for it to learn from. Without that, it spends the budget on low-value impressions and clicks. So we usually start with search campaigns and add it once the numbers are clear.
How do you know a call came from the ad?
We put a tracking number in the ad and on the website, so each call is recorded with the campaign and the search term behind it. We run call tracking with our technology partners, and the line and the data stay yours.
Can we advertise an offer or a discount?
Yes, if the offer is real, its conditions are clear, it makes no exaggerated claims and it follows health advertising regulations. We make sure the landing page states the same conditions as the ad.
Send us the search terms report from your account
Or tell us which services and branches you advertise on Google, and we will review where the spend goes with you in a free consultation of about 30 minutes.
We reply on the same working day.
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