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Results and work

Our clients' results and our work, each number with its period and source

The results here come from ophthalmology, the specialty we know best. Each story names the type of organization, the period and the source, with a video or a screenshot of the results dashboard itself. After them come samples of our work, with the client's name and the purpose of each piece.

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Results in numbers

Eye center, Ad campaign, Patient journey

Saudi Eye Consultant: more than 300 booking requests in two days, about 220 of them confirmed bookings

Founding Day campaign, 18 and 19 February 2024. Source: Google Analytics and the website's booking email.

Starting point
Founding Day campaign for Saudi Eye Consultant Center. The goal was direct booking requests from the center's website.
What we worked on
Ad campaigns that take visitors to the booking form on the website. We also trained and supervised the center's call center team. They contacted each person who sent a request, set an appointment for each one and sent a confirmation message.
Result
More than 300 booking requests and more than 1,000 website sessions in two days. About 220 of them became confirmed bookings, with a set appointment and a confirmation message.
Watch the results in Google AnalyticsShort video, plays here on the page · Video in ArabicOr watch it on YouTube

Eye center, TikTok ads

Al Raed: 533 booking requests from TikTok in the first 10 days

First 10 days of the campaign. Source: TikTok Ads dashboard.

Starting point
A TikTok campaign for the National Day offer at Al Raed Consultant Medical Center. The goal was booking requests through a form.
What we worked on
TikTok ads that take viewers to the booking request form.
Result
533 booking requests in the first 10 days of the campaign, at 28.5 SAR per request, and about 2 million impressions.
Watch the results in TikTok AdsShort video, plays here on the page · Video in ArabicOr watch it on YouTube

Eye center, Reputation

Eye World: from 3.6 to 4.7 on Google in 3 months, and from 74 reviews to 1,465

Final screenshot taken 5 November 2024. Source: Google Maps. Review requests went to all patients, with no incentives.

Starting point
The clinic's Google rating was 3.6 from 74 reviews. The Google Maps screenshot from before we started is at the start of the video.
What we worked on
A reviews program that asks every patient for feedback after the visit. It uses no incentives and does not pick certain patients, in line with Google's policy.
Result
4.7 from 1,465 reviews in 3 months.
Watch the storyShort video, plays here on the page · Video in ArabicOr watch it on YouTube

Eye center, Google Search

Samaya: visits from Google Search doubled in one month (+115%)

Last 28 days compared with the 28 days before. Source: Google Search Console.

Starting point
The website of Samaya Specialized Center and its results in Google Search.
What we worked on
Improving the website's visibility in Google Search (SEO).
Result
Clicks went from 1,630 to 3,510 in one month, impressions rose +102%, and average position went from 19 to 14.1.
Google Search Console screenshot for Samaya Center: 3,510 clicks in the last 28 days compared with 1,630 before, 133K impressions compared with 66K, and average position 14.1 compared with 19.

Eye center, Promotional content

A promotional video for laser vision correction at Al Raed that explains the procedure: 2.7 million TikTok views, all from non-followers

Source: TikTok. The video is presented by an actor, not a doctor.

Idea
A video that promotes laser vision correction (PRK) by explaining it in words patients understand, for the center's TikTok account.
Result
2.7 million views, all from accounts that do not follow the center.
Watch the videoShort video, plays here on the page · Video in ArabicOr watch it on YouTube

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Our work

Samples of our video and design work

We show this work for its quality, so it comes without numbers. Each piece lists the type of organization and its purpose, and all of it is published with the client's approval.

  • Video in Arabic

    Ramadan offer: a crescent shaped like an eye

    Al Raed Consultant Medical Center · Ramadan offer · Short motion video

    Idea and details

    A short motion video for the center's Ramadan offers. The Ramadan crescent turns into an eye, then the offer card and how to book appear, and it ends with the center's logo.

    This is design work, so we publish no numbers for it. The offer has ended, so its prices no longer apply.

  • Vision correction offer poster titled "Your eye is your treasure": a blue eye inside a treasure chest full of gold on a blue table, with the offer price and benefits above it, and the booking number and installment options below.

    "Your eye is your treasure" poster

    Eye center · Vision correction offer · Poster

    Idea and details

    The idea is that the eye is the most precious thing a patient has. We showed it as treasure in a chest of gold, with letters from an eye chart around it.

    This is design work, so we publish no numbers for it. The offer has ended, so its prices no longer apply.

  • Video in Arabic

    A 100-year-old patient who had cataract surgery

    Dr. Mohammed Al-Asiri · Educational content for the doctor · Short video

    Idea and details

    A video that reassures families who worry about cataract surgery for an elderly relative, through the story of a patient aged nearly 100.

    We wrote the script and did the editing.

  • Video in Arabic

    How to prepare for cataract surgery day

    Dr. Mohammed Al-Asiri · Educational content for the doctor · Short video

    Idea and details

    A video that explains in simple words how the patient should prepare for the day of surgery, and how long it takes.

    We wrote the script and did the editing.

How we publish results

  • We publish a result or a piece of work only with the client's permission, and we never show data that could identify a patient.

  • Every number has its period, source and definition. We never combine numbers from different clients into one number.

  • We do not show full spend or revenue figures on the website. Those belong in private presentations, with the client's approval.

How we measure

The definitions we use in every report

We agree on these same definitions with every client at the start of the work, and we use them in the monthly report.

If the organization cannot give us booking data, the report stops at the last stage we can see, and it says so clearly.

Enquiry
A call, WhatsApp message or form from a source we track.
Qualified enquiry
An enquiry that meets the conditions we agree on at the start: service, city and eligibility.
Cost per enquiry
Ad spend divided by enquiries from the sources we track.
Response time
The time from when an enquiry arrives to the first useful response.
Booking rate
Bookings divided by enquiries.
Attendance rate
Appointments that patients attended divided by bookings.
Patient
A new patient from a source we track who attended the appointment. If the organization shares its data with us, we also track the procedure that follows.
Cost per booked patient
Ad spend divided by new patients who booked, from the sources we track.
Cost per attended patient
Ad spend divided by new patients who attended, from the sources we track.
Cost per procedure
Ad spend divided by procedures from the sources we track, when the data is available.
Consultation-to-procedure rate
Procedures divided by consultations that patients attended. We show it in the report, and the decision on it belongs to the doctor and the organization.

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