Google Ads
We show your organization to people searching for the service in their city right now, in search results and in maps. We optimize campaigns by cost per booking request and cost per confirmed booking.
Paid ads and patient acquisition
Clinic advertising that we follow until the patient books
We plan the budget by service and branch, write ads within Saudi health advertising regulations, and then follow every enquiry after the ad: did it get a response, and did the patient book.
The budget is spent, and bookings do not change
Ad platforms count success in clicks and messages, which cost far less than a patient who books. So a campaign can look successful in the ad dashboard while the front desk receives messages that go nowhere.
- Campaign reports show clicks and views, but not bookings
- Ads reach the whole city, while the branch serves certain districts
- Ads lead to a general page where the patient finds no clear way to book
- Ads were rejected or stopped because their wording broke health advertising rules
Services in this area
Social media ads
We reach people who have not started searching yet, with a short video that explains the service and leads them to a booking request or a WhatsApp chat. We also advertise on Meta and X when their audience fits the service.
The result that matters to you
Steady demand you can plan for, and a clear cost per enquiry, per booking and, if we have access to your booking data, per attended patient, for each service and branch. We stop what does not bring bookings before we suggest a bigger budget.
How we measure
- Cost per enquiry on each platform
- Cost per booking for each service and branch
- Share of ad enquiries that got a response
- Cost per attended patient, if we have access to your booking data
Frequently asked questions
Which platform suits clinics: Google, Snapchat or TikTok?
It depends on the service. A patient looking for a specific treatment usually starts on Google. Snapchat and TikTok work for services patients need to hear about before they search. We usually start with one or two channels and measure before we expand.
How big an ad budget do we need?
It depends on the service, the city and the competition in your specialty. We suggest a test budget large enough to read the results, then adjust it by the real cost per booking. We have no ready-made packages.
Do your ads follow Saudi health advertising regulations?
Yes. We review every ad before publishing under Ministry of Health and SFDA regulations, with no exaggeration and no promises of treatment results. Any ad with an influencer is only with a creator who holds a Mawthooq license.
Do you measure bookings, or only messages?
We connect ads to messages, calls and the booking form, so we know how many enquiries each campaign brought. We measure bookings and attendance if we have access to booking data from your system or your front desk.
Read your campaigns before you raise the budget
Send us your latest campaign report. We will go through it with you and suggest where to start in a free consultation of about 30 minutes.
We reply on the same working day.
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