Brand strategy
What the organization stands for, for whom, and what makes patients and referring doctors trust it. We write it in about two pages, and every design decision goes back to it.
Strategy and brand
Healthcare branding for clinics and hospitals, in Arabic and English
We define what your organization stands for and how it speaks, then design a logo, colors and fonts that stay consistent from the sign on the street to the doctor's profile on the website.
Every branch and every account looks different
The logo was designed years ago in Arabic only, and every designer since then added a personal touch. Now the signs, accounts and print look as if they belong to different organizations, and patients do not connect them.
- A logo that loses its shape in English or on a dark background
- Colors and fonts that change between branches and platforms
- Doctor photos and profiles in different styles and sizes
- Messages that sound like the competitors', so patients do not know what sets you apart
Where it acts on the patient journey
Works at the enquiry: the first thing patients see of you before they get in touch
- Enquiry
- Response
- Booking
- Attended
What it includes
Naming support
For a new organization or a branch with a different name: we suggest names, test them in Arabic and English, and check that the domain and social accounts are available before you approve one.
Messages and tone
The key lines the organization says about itself and each department, and how it speaks on the website, on social accounts and in replies to patients, in language that follows health advertising regulations.
Visual identity in Arabic and English
Logo, colors, fonts and a style for photos and graphics, designed to work in Arabic from right to left and in English from left to right, on screen and in print.
Brand guidelines
A guide to using each element, with ready templates for social accounts, print and presentations, for any designer or supplier who works with you later.
Signage and wayfinding brief
A clear brief for your sign supplier: the outdoor sign, department names and wayfinding signs in the corridors, in both languages and in fonts that read from a distance.
Doctor and facility profiles
One template for doctor photos and bios on the website, social accounts and Google Maps, plus guidance for photographing the facility inside.
How we work
Review what exists
We collect everything that appears under your name today, from signs and accounts to the website and print, meet management and some doctors, and compare with competitors in your specialty.
Write and design the brand
We agree on the brand strategy and messages with you first, then present design directions and develop the one you choose.
Deliver the guidelines and files
The brand guidelines, logo files in every format, templates for social accounts and print, and the signage brief for your supplier.
Apply and review
We apply the identity to the website, social accounts and your maps listing, and review suppliers' work before it is approved.
How we measure
- Google searches for the organization's and doctors' names
- Actions on your Google Maps listing
- How closely branches and suppliers follow the guidelines in regular reviews
- Enquiries after the new identity launches compared with before
An identity shows its effect slowly and mixes with many other factors. So we track early signs each month, and we never credit the identity alone with a change in patient numbers.
Messages and taglines follow Saudi health advertising regulations: no superlatives, no treatment promises, and doctors' titles exactly as in their professional classification. Facility signs follow the municipality's requirements in your area.
Frequently asked questions
We already have an identity. Do we need to change it?
Not necessarily. We review it first: does it work in Arabic and English? Is it the same across branches? Does it set you apart from competitors? Sometimes updating the usage rules is enough, and sometimes it needs a rebuild.
What is the difference between visual identity and brand strategy?
Strategy decides who you are, for whom, and why patients should choose you. Visual identity expresses that through the logo, colors and fonts. If we start with the identity before the strategy, the result looks good and says nothing to patients.
Can you help us choose a name for the organization?
Yes. We suggest names and test them in Arabic and English, check that they are easy to say and not close to a nearby competitor's name, and that the domain and accounts are available. Registering the name as a trademark is done with the Saudi Authority for Intellectual Property.
Do you design and install the signs?
We design the signs and write a clear brief for the supplier with sizes, fonts and both languages. Production, installation and permits are with the sign supplier, and we review their work before installation.
How long does an identity take?
It depends on the size of the organization, the number of branches and whether there is a new name. We give you a schedule of stages after we review what exists, and if you have an opening date we plan the stages around it.
Start with a review of your current identity
Send us what appears under your organization's name today. In a free consultation of about 30 minutes, we will suggest whether it needs an update or a rebuild.
We reply on the same working day.
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