Healthcare SEO: visibility in Google search and AI answers
We help your website show up when patients search for a service or a doctor, and get mentioned when they ask ChatGPT or Gemini. Then we follow what search brings through to the booking request.
Many medical websites were built as a brochure: one page for all services, no doctor pages, and an English version made with machine translation. So a competitor shows up in search, and AI tools take their information from the competitor's site.
Searching for a doctor's name shows other websites before yours
Service pages are short and do not answer patients' questions
The site is slow on mobile, and some pages do not appear on Google
Visits come from search, and you don't know how many led to a booking request
Where it acts on the patient journey
Works when patients search for a service or a doctor before they get in touch.
Enquiry
Response
Booking
Attended
What it includes
Technical SEO
Mobile speed, indexing, the sitemap, broken links, and structured data that helps Google understand your organization, its doctors and its services.
Service pages
A page for each service that answers patients' questions in clear language, reviewed by the doctor before it goes live.
Doctor pages
A page for each doctor with their specialty and title exactly as on their license, their experience, and how to book with them. Many patients search for the doctor's name before the organization's.
Arabic and English
Two versions, each written for its own reader, and linked technically so Google shows each person the page in their language.
Local SEO
A page for each branch linked to its Google Maps profile, with consistent details everywhere. We do this together with our maps and reputation service.
Visibility in AI answers
ChatGPT, Gemini and Perplexity build their answers from clear, consistent sources. We write your pages with direct answers, align your organization's details in the sources these tools read, and track what they say about you.
Measurement in Search Console
We connect Search Console and website analytics, and track the forms, calls and WhatsApp messages that come from search.
How we work
1
Review the website
A technical review of the site, the words your patients search with, what shows up for competitors, and what AI tools say about you today.
2
Fix and build
We fix technical problems, organize the page structure, and write the missing service and doctor pages.
3
Grow your presence
We add content regularly that answers the questions patients ask before booking, and strengthen your presence in directories and trusted sources.
4
Link search to bookings
We track every booking request that comes from search and rework the pages that bring visits without requests.
How we measure
Impressions and clicks in Search Console for service and doctor pages
Page rankings for the keywords that matter to you
Booking requests that come from search
Mentions of your organization in ChatGPT, Gemini and Perplexity answers to questions we agree on with you
A click from search is a visit, and the visitor may not book. So we measure booking requests from search, and follow the booking itself if we have access to your booking data. AI answers change from day to day, so we track them with the same set of questions every month.
Medical content on the website is educational, reviewed by the doctor, and follows Saudi health advertising regulations: no promises of treatment results and no inaccurate titles. Analytics and tracking tools are set up in line with the Personal Data Protection Law (PDPL).
From our results
Eye center, Google Search
Samaya: visits from Google Search doubled in one month (+115%)
Last 28 days compared with the 28 days before. Source: Google Search Console.
Starting point
The website of Samaya Specialized Center and its results in Google Search.
What we worked on
Improving the website's visibility in Google Search (SEO).
Result
Clicks went from 1,630 to 3,510 in one month, impressions rose +102%, and average position went from 19 to 14.1.
Frequently asked questions
When do SEO results show?
Technical fixes usually show their effect within weeks. Ranking service pages for competitive keywords usually takes several months, depending on the state of the site and the competition in your specialty and city. Each month we send you what changed in Search Console.
What is the difference between SEO and Google Ads?
Ads show as long as you pay and stop when the budget stops. SEO builds visibility that lasts, but it takes longer. Most organizations need both: ads for current demand, and SEO to rely less on ads over time.
Can you make ChatGPT recommend our clinic?
No one controls what ChatGPT or Gemini say. What we can do is make your organization's details clear and consistent on your website and in the sources these tools read, and make your pages answer patients' questions directly. This raises the chance that you are mentioned, and we track the result every month.
Do you work on our current website, or do we need a new one?
We usually start with the current website. If its technical problems block visibility and are hard to fix, we tell you clearly after the review and suggest rebuilding it.
Do we need SEO in English?
Yes, if some of your patients search in English, such as expatriate residents. We write the English version for its reader and link it technically to the Arabic one, so the two pages do not compete in search.
See where your website stands in search
Send us your website link. We will review its visibility in Google and in AI answers, then discuss what we found in a free consultation of about 30 minutes.
One of our team leads will contact you on the number you entered.
NAMAA assistant
Welcome! I'm NAMAA, your assistant. Choose a question below, or type your own question about NAMAA.
Four services build demand for your organization: strategy, content, ads, and website and reputation. The fifth follows every enquiry until the patient attends the appointment.
Both. For hospitals and medical centers, we act as their marketing team or work with their own team. For doctors, we build their reputation so it turns into consultations that patients attend.
We follow each patient from enquiry to response, then booking, then attendance, and we calculate the cost per attended patient. We agree on the measure of success with you from the start.
Most agencies measure their work by the number of enquiries. We follow what happens next. Did someone reply to the patient quickly? Did the patient book? Did they attend the appointment?
It depends on the organization and the goal: the number of services, the city, the competition and the ad budget. We set up a short call with you to understand your situation, then we send a proposal.
Message us on WhatsApp or use the form, and we reply on the same working day. Then you have a free call with a lead from our team, where we suggest where to start.
